When a project fails to deliver promised value, it creates a deficit. An investment was made, but no value was delivered. Who pays for this deficit? We all do.
- Shareholders pay because they get no return.
- Project members pay because they get no credit for their hard work.
- Management pays as they get the blame.
- Employees pay because of the additional risk and pressure to “work harder.”
Sometimes the price can be very high indeed as the organization outsources part of its work elsewhere. In the worst case, the organization moves all its work somewhere else. This vicious cycle can be reversed. But only if the true root cause is addressed.
- Project management has not addressed this.
- Process improvement has not addressed this.
- Developing people has not addressed this.
In a recent presentation, the dean of a leading MBA university program stated that the challenge is not so much to produce graduates who are good at problem solving but rather to produce graduates who are good at knowing which problems to solve. Both project management and process improvement suffer from the same root cause issue. They are good at delivering symptomatic relief (problem solving). They are poor at identifying problems worth solving (root problems). How do you know when you’re solving symptoms instead of root problems? It’s actually quite easy. If the problem keeps recurring, then it’s a symptom.
Are you encountering the same issues on every project? Even a casual survey of articles, books, and presentations will tell you that we are discussing the same problems today that we were solving five, ten, and even twenty years ago. We are still addressing the symptoms.
- Lack of management support
- Poor requirements
- Busted budgets
- Late delivery
- Frustrated users
- Minimal engagement
- Lack of accountability.
These are all symptoms. They are not the root problem. They are the consequence of poorly designed processes, projects, and accountability structures, among other things. Most methodologies are actually pretty good, but if we keep applying them to the symptoms, the problems will never go away. How do we stop this endless cycle? We have to find the root causes. And the root cause may be different for each organization. That means you can’t pick up a book or attend a presentation to find out what the root cause is for your process, for your project, for your organization. You have to figure it out.
More Perfect by Design introduces the Relational Process Model. It is a framework that will help you to find your root cause, not the root cause. It is methodology-independent so you don’t lose your investment in people or technology. Instead, the Relational Process Model will help you leverage your investment to deliver more value and reverse the trend. It’s a long-term approach that delivers and sustains results in the short, medium, and long-term. If you want to deliver more value and achieve greater success, let’s have a conversation.
Any comments? I’d love to hear from you.
Learn more about value, how to identify it, how to measure it, and how to increase it in my new book “More Perfect by Design: The science of designing more perfect business processes”.


